This week, Cesar Millan announced that he is partnering with one of the most famous families on TikTok, The D’Amelios to promote his pet safety products. The family has decided, to invest in the Halo company with a small interest, according to the Halo spokesperson. We will see the promotions within the D’Amelios content next week.
One of the ways that people coped with the issue of the global pandemic, was pets. Our little animals give us joy on a day-to-day basis, and during this time, that affection was used even more. Spending on pets was increased, such as training, food, adoptions, security, etc.
That’s why companies like Cesar Millan’s Halo, who make GPS for pets, bet that this attention to pets continues even after the pandemic. In fact, many American families created this “habit” of adopting more pets than having more babies.
Global spending on pets has increased by 94% since 2011, according to data provided by the brand. And it is expected to exceed $10 billion by 2026. Also, sadly, a figure of 10 million puppies are lost each year in the USA. And that’s where Halo does its bit.