Social media phenomenon and Vegan Instagram influencer Tabitha Brown’s dream of launching her own fashion line has come true. In a May 17 press release, Target Corporate announced their official partnership. The project is the progression of an already-existing relationship between Target and Brown, who has been dubbed “America’s Mom”.
She herself also made the announcement on social media. On her Instagram account and TikTok channel, Brown explains that she “designed them” with her followers and supporters “in mind”. Since then, she has been excitedly posting pictures from the collection and giving support to the models she chose.
Tabitha Brown for Target
The first collection of items is set to be launched on June 11 and will be available online as well as in-store in most locations. However, the products will be limited-time-only. Four collections in total are scheduled for over the course of a year.
Through the retailer’s Racial Equity Action and Change (REACH) commitment, Target supports Black creators and Black-owned businesses. Jill Sando is Target’s executive vice president and chief merchandising officer. She describes Tabitha as a “beacon of positivity”. Sando further goes on to explain that “bringing joy to our guests” is at the heart of everything Target does. Therefore, it makes sense to work with such an inspirational Black designer and influencer like Tabitha.
In the Target press release, items for the kitchen and home will also be introduced in the future. Followers can stay updated on social media with #TargetTabCollab.
The Summer Collection
“Colorful, joyful, comfy, and chic”: these are a few of the social media influencer’s own words when describing her upcoming pieces. The apparel will be available for women looking for fun, affordable summer fashion. The clothing items are in all sizes and ranges in price from $10 – $44. The swimwear, sunglasses, earrings, etc: everything will be easy to mix and match, in bright hues and fun patterns.
“America’s Mom” – A Social Media Star’s Inspirational Story
A self-described “small-town girl” who “grew up with big dreams”, Tabitha Brown is finally fulfilling those dreams.
In the ‘90s, she initially went to fashion design school but felt that the timing wasn’t right. Instead, Tabitha put that dream on hold and decided to pursue acting. She explained to her father that she would eventually put out a clothing line after she “became famous”.
Over the years, she has become much more than social media influencer Tabitha Brown. Through acting, co-owning a vegan restaurant, author of inspirational books, and much more, she has established herself as America’s Mom.
With millions of fans across several media platforms, whom she calls her “family”, the 43-year-old Brown really is famous. Now, with her Target collab, Tabitha is keeping her promise to her dad and fulfilling her own dream.