Posts tagged: influencer marketing

There is so no shortage of information regarding finances and debts on the internet. In addition to that, there is plenty of misinformation. Consequently, it’s not surprising that so many people get confused. A recent GOBankingRates study found that people are open to getting advice from established financial influencers.

As an advocate for “self love”, influencer Bree Lenehan uses IG to expose editing tricks. Specifically, on July 7, she did that in a viral post. Lenehan created a video to show that images can be very deceiving. Bree claims that it took just “1 minute to download this app”. Moreover, it took “less than 1 minute” to do the editing.

Mavrck is a well-known influencer marketing platform that focuses on enterprise consumer brands. It was announced on June 29, 2022, that the platform is officially partnering with TikTok.

 Now, Mavrck directly integrates with the Creator Marketplace, which enables them to find measure creators at a scale.  As a result, enterprise marketers can track creators’ performance and integrate them into their holistic program.

On June 23, 2022, it was announced that actress Tiera Skovbye partnered with Krave. She has been featured in hit CW and NBC shows like Riverdale and Nurses. Also, Tiera has acted in the film 2 Hearts.

The purpose of this collaboration, according to the announcement, is for the star to launch her exclusive jewelry designs.  Jason Brown of influencer platform Krave stated that it is “truly an honor” to work with Skovbye. While she reiterates that it is the “perfect company” to help her bring her “vision to life”.

On June 14, winners of the 2022 Sephora’s beauty influencer program were announced. The #SephoraSquad program was created in 2019 with two goals in mind. Firstly, the beauty brand wanted to work with influencers with followers who normally wouldn’t be interested in its products. Secondly, allowing the influencers to work with such a huge brand would help increase their audience.

One area of social media that started taking off during the pandemic was the creation of therapy-based content. With the world on lockdown, some people had no choice but to look online for their emotional well-being. TikTok mental health influencers began popping up to utilize the platform for therapy-based content.

Social media phenomenon and Vegan Instagram influencer Tabitha Brown’s dream of launching her own fashion line has come true. In a May 17 press release, Target Corporate announced their official partnership. The project is the progression of an already-existing relationship between Target and Brown, who has been dubbed “America’s Mom”.

She herself also made the announcement on social media. On her Instagram account and TikTok channel, Brown explains that she “designed them” with her followers and supporters “in mind”. Since then, she has been excitedly posting pictures from the collection and giving support to the models she chose.

The metaverse is the way of the future, and even though it’s still in its infancy, it is still something influencers should be aware of NOW. Augmented reality apps and VR headsets have been around for several years now, and the technology is growing every day. Some companies are already using virtual influencers on social media.

The entertainment industry already has a foot in the “metaverse door”. To promote its “In the Heights” film in 2021, Warner Bros. used the Roblox platform to host a virtual block party, inviting people from around the globe to join in.

Meta Quest 2 (formerly Oculus Quest 2) has already made it possible for people to enjoy virtual concerts right from their couches, where they might catch a glimpse of celebs and influencers showing off the newest fashion trends.

Zuckerburg once described the metaverse as being “like an embodied internet” – a virtual place where we are all immersed. Everyone will get to be part of the experience, rather than just watching it from a screen.

What this means for both the brands and influencers is that those who get in early will be the ones who have the most opportunity to create the trends.

Traditional influencer marketing campaigns work something like this:

• A company hires an influencer.
• The influencer incorporates that company’s message into his/her content
• The company then hopes for enough sales to bring in a greater ROI.

In the last decades, posters, television advertisements, and other types of advertising were used as marketing and marketing products. 

Currently, influencers are what brands are betting on the most. And it is that the reputation that an influencer earns through the platforms makes most consumers check reviews of any product they want to purchase first. 

Influencers play an important role when it comes to online sales. For example, if your favorite influencer mentions a product, it is more likely that you want to buy it for the simple fact that you like him or her and trust you. 

Students take advantage of the fact that social media is becoming much more accessible to anyone. 

Ariyon Dailey, for example, has been using Instagram since 2012. 

“My first was Instagram,” Dailey says. “So I stayed with the OG. But after that, it was Snapchat, Twitter, Tumblr, Facebook, and now TikTok.” 

“I always thought I would be one of those people famous for being funny because I like to be silly,” she said. “But once my hair started to draw attention, I got more into it. There are dance tutorials, cooking tutorials, life hacks, and a ton of other content for users.” 

We can come to think that being an influencer is something very fun and simple. But many influencers have assured us that it is actually a real job that requires concentration and time. 

“Balancing school, work, and social media is definitely a challenge because it takes a lot of effort and strategy to tackle all of these things.” 

The interruption that occurred with Facebook, Instagram and WhatsApp has cost the founder of these platforms part of his fortune. Affecting the shares of the company falling 4.9% (47.3 billion dollars).

Matt Zuvella who is vice president of marketing at FamePick says: “The Facebook outage in October is nothing new for creators.”

“In the last 12 months, there have been a number of events (the threat of TikTok removal in the US and OnlyFans removing sexual content are two examples) that have had most creators thinking and acting to diversify their audience ”.

“For most creators, a couple of hours or even a full day of interruption does not affect their business.” Zuvella said. “If they have a branding campaign scheduled for the day of the outage, they’ll just post it the next day or move it to another platform and then post it back to their main platform once it’s back online.”

“The real question for creators is not when to diversify their audience, but how to diversify.”

Diversification is like a guarantee that influencers offer their followers to stay in touch. The audience returns when the platform works again. Social media is a central axis for communication. You don’t want to be absent just because you trust Facebook or Twitter.

“Every follower, every email, every phone number is valuable to a creator,” said Zuvella. “Just like investing in new camera or backdrop for filming, creators need to invest in building their core audience across multiple platforms.”