Tips from Trusted Financial Influencers | IKONTUBE Blog

Tips from Trusted Financial Influencers

Tips from Trusted Financial Influencers | IKONTUBE Blog

There is so no shortage of information regarding finances and debts on the internet. In addition to that, there is plenty of misinformation. Consequently, it’s not surprising that so many people get confused. A recent GOBankingRates study found that people are open to getting advice from established financial influencers.

About the Results

Around 30% of the population is willing to take advice from famous money influencers. Also, 50% of the respondents have already done so. The other half might consider it in the future, depending on the influencer.

That being said, however, a lot of people still ask friends and relatives for tips. This, obviously, is not necessarily the best option for the average person. Not everyone can be friends with Lori Greiner or cousins with Mark Cuban.

After all, the biggest names in finance are famous for a reason. They know what they are doing when it comes to money. Like them or not, these influencers understand the complexities of economics and investments. Furthermore, they have the ability to break those complexities down to simple terms.

Tips from Financial Influencers

So, what do the most famous money moguls have to say? What advice, exactly, do they have to offer? Here are some of their words of wisdom, as reported by GOBankingRates:

Unfortunately, we all encounter rude people on occasion, and the finance industry is no different. “Don’t let business get personal” the entrepreneur and inventor warns.  Simply, “shrug it off”, she explains. Play nice to “get what you need”.

Afterwards, “laugh your way to the bank!”  

In short, remove your emotions as best you can from money and business.

The crypto investor advises people to invest in “Bear Market Innovators”. As an example, the current state of the crypto market resembles the internet’s “early days”. Any “hangers-on” will either wash away or find a way to innovate and survive.

It is this type of innovation created during the bear market that is worth investing in.

Regardless of whether it’s crypto, money, or business, true innovators will find success.

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Mark Cuban (@mcuban) • Instagram photos and videos

Avoid making the mistake of having “analysis paralysis”. The financial feminist” influencer warns of the dangers of stalling. Indeed, it is important to be careful, but some people are overly cautious. Consequently, Dunlap explains, such individuals never get around to “pulling the trigger”.

She further adds that “even if” it’s starting small – “just get started”! Those who are still afraid of risks should nevertheless “buy and hold”.

The billionaire businesswoman and Fidelity CEO offers – perhaps – the simplest advice. To summarize, Johnson explains that people need to be “cautious with leverage”. Essentially, we should all be careful with borrowed money during economic upturns.

Are things going well financially and economically?  Even if so, it is not an excuse to “buy assets with borrowed money”.

Ultimately, the “bull market eventually stalls”, she explains.

“It always does”.

Consequently, that debt may be too much to handle. It doesn’t matter if it’s personal finances or a company’s balance sheet.

The billionaire influencer explains that this was the best advice she received growing up.


These are just a few of the top financial and money influencers. To sum it up, we should all take action, but be cautious in the process. Start out small, and remember to keep emotions in check. Also, always be on the lookout for innovators and survivors.

Source: GOBankingrates| Photo Credit: Style

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Influencer Bree Lenehan Exposes Photo Editing Apps | IKONTUBE Blog

Influencer Bree Lenehan Exposes Photo Editing Apps

Influencer Bree Lenehan Exposes Photo Editing Apps | IKONTUBE Blog

As an advocate for “self love”, influencer Bree Lenehan uses IG to expose editing tricks. Specifically, on July 7, she did that in a viral post. Lenehan created a video to show that images can be very deceiving. Bree claims that it took just “1 minute to download this app”. Moreover, it took “less than 1 minute” to do the editing.

Who is Bree Lenehan?

This 25-year old, Aussie fitness and healthy lifestyle influencer has a huge following. On Instagram, for instance, she has 657,000 followers. Meanwhile, on TikTok, Bree has over 414,000 followers, with 13.9 million likes overall.

How does she describe herself? First, in her own words, Lenehan refers to herself as “your Aussie internet BFF for health”. Also, self love and positivity are integral to her message.

In addition, Lenehan is the creator of Sweat Roulette Card Game, and subsequently does her share of helping the environment. Truly, for every deck sold, $1 is donated to OneTreePlanted. Another project she is involved in is the @macro0mike mug cakes. In brief, she is the co-creator.

Consequences of Photo Manipulation

Indeed, it’s not uncommon for online stars to make their bodies appear a certain way. They use editing tools and tricks to make every part of their body look different. This deception, obviously, is harmful to the influencer industry.

Even worse, experts believe this “illusion” is particularly bad for young people. Unhealthy eating disorders and depression can potentially be triggered as a result of viewing such images.

About Bree Lenehan’s Post

In the clip, the IG influencer can be seen wearing a yellow @loungeunderwear set. She demonstrates how easy it is to edit every part of the body. First, she “removes” stomach fat to make her waistline appear slimmer. She then enhances her bust, “erases” body hair, and so on.

“Anyone with a phone has access” to such editing apps, Lenehan explains. Furthermore, she warns of how unfair it is “to compare yourself” with “someone else’s highlight reel”.  Finally, Bree ends the statement with the reminder that “Your REAL is enough!!!”

Feedback and Responses

Within just 2 days, the post has nearly 38,000 likes. In addition, there are hundreds of comments from other women thanking Bree for exposing the apps.

Also, many supporters are letting her know that the “real her” is “much better”.

Mature women comment that they wish they knew about photo manipulation as teenagers. However, it’s still not too late to educate current teenagers about these editing apps.

Source: Yahoo!

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Mavrck Partnering With TikTok | IKONTUBE Blog

Mavrck Partnering with TikTok

Mavrck Partnering With TikTok | IKONTUBE Blog

Mavrck is a well-known influencer marketing platform that focuses on enterprise consumer brands. It was announced on June 29, 2022, that the platform is officially partnering with TikTok.

 Now, Mavrck directly integrates with the Creator Marketplace, which enables them to find measure creators at a scale.  As a result, enterprise marketers can track creators’ performance and integrate them into their holistic program.

About Mavrck

First founded in 2014, the platform was made for advanced and all-in-one influencer marketing. Since then, Mavrck has been recognized by various organizations for its superior offering to retail enterprises. For instance, it has been named the #1 influencer marketing platform on G2.

Businesses choose Mavrck for a variety of reasons, and not just for finding influencers. First, the platform helps them to find referrers, advocates, and loyalists to create essential content. Second, the “self-service influencer manager” tool helps marketers form a better approach to influencer marketing. Also, this  approach can also be automated.

Why Marketers Use TikTok

TikTok has been one of the growing social media networks over the past year. The estimated number of monthly users has surpassed 1 billion. In the US specifically, the number of unique mobile visitors is increasing every single month.

However, its main appeal to marketers is the 92% of global users taking action after watching a video. Additionally, the engagement on the app is much higher than that of other social media. Brands have certainly taken notice.

About the Partnership

Mavrck’s CEO and Co-Founder Lyle Stevens has commented on the partnership. “We think TikTok will own brand marketing dollars” over the “next five years”. Stevens further goes on to say that Mavrck is “looking forward to partnering with TikTok”. Moreover, he hopes to “build an ecosystem of trust” to serve the interests of both parties.

The API integration brings useful first-party data right to the marketer. Subsequently, marketers will be able to find creators that meet their criteria. The results are measured accordingly.

Creators and Influencers Benefit

Similarly for the creators, there are extra alternatives to associate with the right manufacturers. Creators must specifically develop content that will help them connect more with their audience. And now, with Mavrck, it is easier to find the right marketer to achieve that.

Meanwhile, the Mavrck / TikTok partnership provides more opportunities for monetization.

TikTok’s Head of Artistic Partnership, Jyri Kidwell, concludes with an important statement. “We pleasure ourselves in working with enterprise-main companies” such as Mavrck.

The platform, in conclusion, is designed to “perceives the wants” of all parties.

Source: BENZINGA | Photo Credit: TIRBE

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Riverdale’s Tiera Skovbye to Launch Jewelry Line with Influencer Platform Krave | IKONTUBE Blog

Riverdale’s Tiera Skovbye to Launch Jewelry Line with Influencer Platform Krave

Riverdale’s Tiera Skovbye to Launch Jewelry Line with Influencer Platform Krave | IKONTUBE Blog

On June 23, 2022, it was announced that actress Tiera Skovbye partnered with Krave. She has been featured in hit CW and NBC shows like Riverdale and Nurses. Also, Tiera has acted in the film 2 Hearts.

The purpose of this collaboration, according to the announcement, is for the star to launch her exclusive jewelry designs.  Jason Brown of influencer platform Krave stated that it is “truly an honor” to work with Skovbye. While she reiterates that it is the “perfect company” to help her bring her “vision to life”.

About Krave – The Jewelry Design, Manufacturer, and Influencer Program

The platform works as the “backend engine” for celeb and influencer jewelry lines. “By Krave” handles every step from the design process to manufacturing and from the eventual packaging to fulfillment. In the meantime, partners are provided with everything they need to start their jewelry business.

Some influencers choose to sell through the marketplace. However, the company also works as a wholesale provider for other types of clients. Its manufacturing partners, for instance, establish some of the biggest jewelry lines. The pieces are always of the highest quality.


Another benefit of working with By Krave, LLC is that there are usually no costs to the influencer. Furthermore, payments to the celeb are often upfront. The wholesale division also provides clients with white label manufacturing services. 

Other Influencers

Some of the current popular influencers selling through Krave include:

This Nashville native has 15,000+ IG followers and enjoys sharing her “hometown experiences” with people.  Thus, it’s not surprising that she now offers “faith-inspired” jewelry designs.

With her IG and YouTube channel combined,  Strack has around a million followers. She aims to reach out to other women who love “all things beauty and fashion”.  

This popular TikTok influencer has always wanted to give her followers “the stars”. Now, Melissa is offering them in the form of sparkly earrings.

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MELISSA (@alwaysmeliss) • Instagram photos and videos

Tiera Skovbye’s Decision to Partner with Krave

The time has come for the young actress to get creative.  Recently, Skovbye explains her appreciation for the “delicate uniqueness” of Krave’s pieces. Moreover, she continues that she knows that Krave is the right company for her. She believes it will help with her “express” her “inner jewelry designer”.


With the way the platform is setup, Tiera should find all she needs to create stylish products. Furthermore, there is the potential for that revenue stream to be “duplicated each quarter”, according to Jason Brown. 

Source: Yahoo| Photo Credit: IMDB

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Sephora Squad’s 2022 Skincare and Beauty Influencer Program Winners | IKONTUBE Blog

Sephora Squads 2022 Skincare and Beauty Influencer Program Winners

Sephora Squad’s 2022 Skincare and Beauty Influencer Program Winners | IKONTUBE Blog

On June 14, winners of the 2022 Sephora’s beauty influencer program were announced. The #SephoraSquad program was created in 2019 with two goals in mind. Firstly, the beauty brand wanted to work with influencers with followers who normally wouldn’t be interested in its products. Secondly, allowing the influencers to work with such a huge brand would help increase their audience.

What Winners Can Expect

The Squad website lays out the application and selection processes in detail. The beauty and skincare influencers who are selected will enter into a one-year, paid partnership with the brand. During this time, winners will get to spartake in exciting campaigns and marketing initiatives via the Fohr ambassador marketing platform

Another perk for selected influencers is early access to high-profile launches and getting to try product hauls from beauty brands. There is also peer and professional coaching involved. While the #SephoraSquad partners are encouraged to share their ideas, resources and training are still available

2022 Beauty Influencer Winners & Launch Partners

There were over 9,000 applicants this year across various social media platforms, and from those applicants, 70 were selected. Senior vice president of Sephora’s integrated marketing and branding Abigail Jacobs explained what the program was looking for. #SephoraSquad partners aren’t necessarily “the biggest influencers”, but ones “with a unique perspective”. She goes on to emphasize the importance of having “a diversity of voices”.

Here are some of the “unique voices” selected to be part of the Squad this year:

Edward Zo is trying to tear down stereotypes many men in the West have about male skincare, fashion, grooming, etc… He’s going on 2 million TikTok followers and 700,000+ Instagram followers. In addition to being part of the #SephoraSquad, Zo also promises that “music is coming soon”.

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EDWARD永ZO (@edwardzo) • Instagram photos and videos

Stephania is a Hispanic TikTok creator and beauty influencer in the disabled community. She models and creates content in both English and Spanish for her 1,024,000 followers. Steffi’s resume also includes being an Aerie Ambassador.

Right on her IG page, Laura Hill posts the motto “Aging the way I want – Loving who I am today”. Her videos and beauty guides are inspiring to anyone who has concerns about aging and body image.  Laura’s community might be smaller, but she still has that “unique voice” that the Sephora Squad looks for.

As a black woman with albinism, Iyana wants to encourage women and girls who look like her to love themselves. She creates beauty and fashion videos on platforms like YouTube and Instagram. One of her current projects is a video series about her ongoing “natural hair growth” challenge.

Sephora’s Beauty Influencer Squad is Growing

Once again, there were 70 individuals chosen for the #SephoraSquad project, and some will even be involved in product launches. Last year’s beauty influencers saw their follower count grow by approximately 32%. This year, the number of applications submitted was up by 40%.


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Meet Top TikTok Mental Health Influencers - IKONTUBE Blog

Meet Top TikTok Mental Health Influencers

Meet Top TikTok Mental Health Influencers - IKONTUBE Blog

One area of social media that started taking off during the pandemic was the creation of therapy-based content. With the world on lockdown, some people had no choice but to look online for their emotional well-being. TikTok mental health influencers began popping up to utilize the platform for therapy-based content.

Learning about Mental Illness and Addiction

Emotional and psychological problems are important issues.  Mental illness comes in many forms and varies in severity, affecting people in different ways. There can be physical consequences as well. When the mind is not well, the body can suffer.

Unfortunately, many people suffer in silence. Some individuals – particularly teens and young adults – have no idea where to begin.

The good news is that there are many resources, commentary, and content widely available from TikTok therapists. All aspects of mental health and wellbeing are covered in depth. The more we can all learn and understand about mental illness, the better. As a result, we will be able to deal with it both on a personal level and a societal level.

Top TikTok Influencers on Mental Health

Who are some of these social media therapists, psychiatrists, and counselors?

Let’s take a look:

Lindsay Fleming – LPC

As a licensed therapist, Lindsay Fleming creates content focusing on subjects like ADHD, anxiety disorders, and depression. On TikTok alone, she has a community of over 500,000 followers, and even opens up about her own struggles.

In addition to being a content creator, Lindsay is also a keynote speaker, author, and private practice owner. Much of her popularity is owed to her ability to be an “authentic and engaging storyteller”.

Evan the Counselor

One area of mental illness that should NEVER be looked down upon is addiction. Those struggling with addiction, or have loved ones that are, need to know that help is available.

Whether it’s alcoholism, drug addiction, gambling problems, etc…, Evan the Counselor is a top mental health educator on social media. He has a presence on other social media platforms as well. The content explores signs of addiction, trauma therapy VS regular therapy, and lets those struggling know that help is available.

Dr. Julie Smith – Psychologist

In Dr. Smith’s TikToks she does a good job of breaking down the symptoms of mental disorders. She explains things in a way that anyone can understand. For instance, not everyone is aware that anxiety attacks and panic attacks are NOT the same. Dr. Julie Smith goes over the differences in some of her educational videos.  There are also videos about recognizing hidden signs of certain conditions or even relationships that viewers should be aware of.

Shani Tran – LPC Counselor

LPCC Shani T. offers a more culturally inclusive mental health approach. She explains that mainstream psychology “comes from westernized thinking”. These types of resources aren’t the best fit for the population she works with.

The goal of The Shani Project, which Shani founded, is to create a “safe place” for POC to “own it”.

Posted on the influencer’s TikTok channel is a reminder that “TikTok is not therapy”. It is, however, a good place to learn and find additional resources.


Each of these TikTok mental health influencers offers a different, yet valuable approach to dealing with mental illness.

Still, most experts would agree that seeking counseling in person is even better. The best person to talk to would be a local therapist or addiction counselor who knows the community.

Source: MM+M| Photo Credit: The Atlantic

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Famous Influencer Tabitha Brown Launching Fashion Line with Target | IKONTUBE Blog

Famous Influencer Tabitha Brown Launching Fashion Line with Target

Famous Influencer Tabitha Brown Launching Fashion Line with Target | IKONTUBE Blog

Social media phenomenon and Vegan Instagram influencer Tabitha Brown’s dream of launching her own fashion line has come true. In a May 17 press release, Target Corporate announced their official partnership. The project is the progression of an already-existing relationship between Target and Brown, who has been dubbed “America’s Mom”.

She herself also made the announcement on social media. On her Instagram account and TikTok channel, Brown explains that she “designed them” with her followers and supporters “in mind”. Since then, she has been excitedly posting pictures from the collection and giving support to the models she chose.

Tabitha Brown for Target

The first collection of items is set to be launched on June 11 and will be available online as well as in-store in most locations. However, the products will be limited-time-only. Four collections in total are scheduled for over the course of a year.

Through the retailer’s Racial Equity Action and Change (REACH) commitment, Target supports Black creators and Black-owned businesses. Jill Sando is Target’s executive vice president and chief merchandising officer. She describes Tabitha as a “beacon of positivity”. Sando further goes on to explain that “bringing joy to our guests” is at the heart of everything Target does. Therefore, it makes sense to work with such an inspirational Black designer and influencer like Tabitha.

In the Target press release, items for the kitchen and home will also be introduced in the future. Followers can stay updated on social media with #TargetTabCollab.

The Summer Collection

“Colorful, joyful, comfy, and chic”: these are a few of the social media influencer’s own words when describing her upcoming pieces. The apparel will be available for women looking for fun, affordable summer fashion. The clothing items are in all sizes and ranges in price from $10 – $44. The swimwear, sunglasses, earrings, etc: everything will be easy to mix and match, in bright hues and fun patterns.

“America’s Mom” – A Social Media Star’s Inspirational Story

A self-described “small-town girl” who “grew up with big dreams”, Tabitha Brown is finally fulfilling those dreams.

In the ‘90s, she initially went to fashion design school but felt that the timing wasn’t right. Instead, Tabitha put that dream on hold and decided to pursue acting. She explained to her father that she would eventually put out a clothing line after she “became famous”.

Over the years, she has become much more than social media influencer Tabitha Brown. Through acting, co-owning a vegan restaurant, author of inspirational books, and much more, she has established herself as America’s Mom.

With millions of fans across several media platforms, whom she calls her “family”, the 43-year-old Brown really is famous. Now, with her Target collab, Tabitha is keeping her promise to her dad and fulfilling her own dream.

Source: GLAMOUR | Photo Credit: Target

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The Metaverse and Influencer Marketing | IKONTUBE Blog

The Metaverse and Influencer Marketing

The Metaverse and Influencer Marketing | IKONTUBE Blog

The metaverse is the way of the future, and even though it’s still in its infancy, it is still something influencers should be aware of NOW. Augmented reality apps and VR headsets have been around for several years now, and the technology is growing every day. Some companies are already using virtual influencers on social media.

The entertainment industry already has a foot in the “metaverse door”. To promote its “In the Heights” film in 2021, Warner Bros. used the Roblox platform to host a virtual block party, inviting people from around the globe to join in.

Meta Quest 2 (formerly Oculus Quest 2) has already made it possible for people to enjoy virtual concerts right from their couches, where they might catch a glimpse of celebs and influencers showing off the newest fashion trends.

Zuckerburg once described the metaverse as being “like an embodied internet” – a virtual place where we are all immersed. Everyone will get to be part of the experience, rather than just watching it from a screen.

What this means for both the brands and influencers is that those who get in early will be the ones who have the most opportunity to create the trends.

Traditional influencer marketing campaigns work something like this:

  • A company hires an influencer.
  • The influencer incorporates that company’s message into his/her content
  • The company then hopes for enough sales to bring in a greater ROI.

New World of Opportunity

Things will work differently in the metaverse, but “different” doesn’t have to mean “bad”. There will be a whole new (virtual) world of opportunity for everyone.

A sports influencer, for example, could play sports and invite fans to join in right on the field, while wearing the brand’s logo. It will be a fun opportunity for the audience to actually “be” there as close as possible without actually “physically” being there.

Food influencers could invite followers to be there in the kitchen to get a closer look at their sponsors’ ingredients.

Once again, it’s beneficial for current influencers to at least be aware of the changes and possibilities this future technology may bring in the coming years. It’s especially important to understand that the playing field is likely to be evened out in the metaverse, as it will give small influencers opportunities that they might not have had before.

For now, most consumers still prefer that “community” experience that only human influencers can provide. But that could always change in a world such as the metaverse where literally everyone – “real” or not – appears as a virtual avatar anyway.

Source: TOOLBOX | Photo Credit: Fashion Network

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YouTube Battles TikTok | IKONTUBE Blog

YouTube Battles TikTok

It is known that Neal Mohan, Product Manager at YouTube, went to one of the podcasts on The Verge this week ...

Student “Influencers” Are on The Rise

Student “Influencers” Are on The Rise

Student “Influencers” Are on The Rise

In the last decades, posters, television advertisements, and other types of advertising were used as marketing and marketing products. 

Currently, influencers are what brands are betting on the most. And it is that the reputation that an influencer earns through the platforms makes most consumers check reviews of any product they want to purchase first. 

Influencers play an important role when it comes to online sales. For example, if your favorite influencer mentions a product, it is more likely that you want to buy it for the simple fact that you like him or her and trust you. 

Students take advantage of the fact that social media is becoming much more accessible to anyone. 

Ariyon Dailey, for example, has been using Instagram since 2012. 

“My first was Instagram,” Dailey says. “So I stayed with the OG. But after that, it was Snapchat, Twitter, Tumblr, Facebook, and now TikTok.” 

“I always thought I would be one of those people famous for being funny because I like to be silly,” she said. “But once my hair started to draw attention, I got more into it. There are dance tutorials, cooking tutorials, life hacks, and a ton of other content for users.” 

We can come to think that being an influencer is something very fun and simple. But many influencers have assured us that it is actually a real job that requires concentration and time. 

“Balancing school, work, and social media is definitely a challenge because it takes a lot of effort and strategy to tackle all of these things.” 

Source: The Famuan

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How Does Platforms Disruption Affect Influencers | IKONTUBE Blog

How Does Platforms Disruption Affect Influencers

How Does Platforms Disruption Affect Influencers | IKONTUBE Blog

The interruption that occurred with Facebook, Instagram and WhatsApp has cost the founder of these platforms part of his fortune. Affecting the shares of the company falling 4.9% (47.3 billion dollars).

Matt Zuvella who is vice president of marketing at FamePick says: “The Facebook outage in October is nothing new for creators.”

“In the last 12 months, there have been a number of events (the threat of TikTok removal in the US and OnlyFans removing sexual content are two examples) that have had most creators thinking and acting to diversify their audience ”.

“For most creators, a couple of hours or even a full day of interruption does not affect their business.” Zuvella said. “If they have a branding campaign scheduled for the day of the outage, they’ll just post it the next day or move it to another platform and then post it back to their main platform once it’s back online.”

“The real question for creators is not when to diversify their audience, but how to diversify.”

Diversification is like a guarantee that influencers offer their followers to stay in touch. The audience returns when the platform works again. Social media is a central axis for communication. You don’t want to be absent just because you trust Facebook or Twitter.

“Every follower, every email, every phone number is valuable to a creator,” said Zuvella. “Just like investing in new camera or backdrop for filming, creators need to invest in building their core audience across multiple platforms.”

Source: Forbes

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