Influencers are now more famous than celebrities themselves. And what confirms that is that now companies like Softbank want to invest more in the economy of content creators.
The amount invested was not made public, but this company was previously able to raise $40 million. So, the C series could cost between $50 and $100 million.
Apparently, they use AI-powered technology to identify the creators of social media content. And also drive growth by optimizing video performance by discovering new audiences and establishing new revenue streams on different platforms such as Instagram, TikTok, Facebook, YouTube, and Snapchat. As a consequence: around 10 billion video views per month. Reaching approximately 125 million people.
People now spend more time in front of their phones. What this means is that the morning stars are more on the small screens than the big ones. To this day, 200 creators have signed contracts with Jellysmack.
By signing a contract, a creator with a million subscribers could earn around $10,000 a month. While they take a percentage.
SoftBank has bet on this because content creators are the new future of entertainment and their talent is now the most influential in the world.